A$AP Rocky Set to Be Honored for Collaboration of the Year at Footwear News Achievement Awards
The multi-hyphenate creative will accept the honor during a December ceremony.
A$AP Rocky adds to his “Fashion Killa” with more hardware. Footwear News announced on Thursday (Nov. 14) that the Harlem-bred rapper will be honored with the 2024 Collaboration of the Year alongside his creative partner Puma at the Footwear News Achievement Awards.
Rocky will accept the coveted award during a gala for the FNAAs — or as some call it, the Shoe Oscars — on Dec. 4.
“We’ve been working hard together on developing product that speaks to me and my culture and blurs the lines between motorsport, streetwear and fashion,” the A$AP Mob frontman said in a statement. “It’s been an exciting challenge, and I’m really happy with how my designs and creative interpretations have come to life.”
He continued: “Puma has given me the keys to push the boundaries, and I’m immensely grateful for their trust. This is just the beginning.”
Rocky and Puma have enjoyed a fruitful partnership since he was named creative director for the brand’s collaboration with F1 last year. They’ve followed through with a series of releases in 2024 which includes a multitude of colorways of the Inhale sneaker as well as various editions of the prickly 3D-printed Mostro silhouette.
“In the highly competitive collaborations market, this unique pairing truly stands out,” said Footwear News Editorial Director Michael Atmore in a statement. “Reaching across the worlds of sports, music and pop culture, A$AP Rocky’s powerful influence and artistry combined with Puma’s strong focus on creating must-have product makes for a perfect match. We are thrilled to honor Puma and Rocky at the Footwear News Achievement Awards.”
While it’s been a lucrative year for Rocky — who graced the cover of Billboard in August — on the apparel side, fans are still awaiting an update on his Don’t Be Dumb album, which was slated to arrive in August, but has been delayed indefinitely once again.
Link to the source article – https://www.billboard.com/music/rb-hip-hop/asap-rocky-puma-2024-collaboration-of-the-year-footwear-news-achievement-awards-1235828868/
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