Music Tectonics 2024 featured informative panels on hot industry topics like streaming fraud, fan relationship management, music investments, financing options for artists, and more.

The Music Tectonics 2024 conference is all about the fusion of music and tech. There are certain things you come to expect at Music Tectonics in sunny Santa Monica — beautiful beach backgrounds and engaging activities. And the 2024 conference did not disappoint.

Dmitri Vietze, conference director and founder of PR firm Rock Paper Scissors, welcomed attendees along the Santa Monica pier.

“I started this company twenty-five years ago in late October. So this is our 25th anniversary right now and you guys are here with me to celebrate this party,” Vietze said.

The first informative panel was a fireside chat with former Managing Director of Techstars Music (and investor) Bob Moczydlowsky, and Joe Tou from Sony Ventures.

The duo had abundant valuable insights on how businesses and startup owners looking to secure financing can attain their goals.

“There are a lot of startup companies here that people are trying to build. The world’s ready for new creative ideas. And there are a lot of people here who are building the pipes and the platforms to do that,” Tou said.

Taking it all in were the finalists of this year’s startup competition, companies like Soloist. Parker Busick, founder of Soloist, relayed the company’s inspiration and journey.

“We took that loop pedal and put it on your phone and connected it to every other loop pedal in the world so you could use any loop uploaded by any musician — and the result is that you have bandmates in your pocket. You can create with them and play with them,” Busick said, adding, “It allows you to practice with yourself as if you were your bandmate.”

Riley Lemons, Head of Design at Soloist, said, “I’m grateful to be up here with so many other incredible companies.”

After a sunset carousel mixer along the pier, Music Tectonics shifted for day-two to the Annenberg Community Beach House — a stunning poolside venue that’s the perfect setting to network and exchange ideas.

Panel discussions focused on the latest and most significant industry topics: preventing streaming fraud, and moves that help artists develop more profound relationships with their fans.

Tetris Kelly with Billboard explained that for labels to cash in, fans need to feel appreciated by the artist before they can be motivated to spend money on merch and concert tickets.

This year at Music Tectonics, Vietze added a creators’ fair where musicians and music minds could present and share new innovations. Participants included companies like Roland.

Vietze said, “Our focus is on innovation. We’re not solely focused on the recording industry, startups, new creator tools — but we’re bringing it all together.”

Vietze also explained his views on the innovation ecosystem that thrives when conversations can happen in a unique way, at a fabulous destination, and in a fun spot. “We also want a great experience.”

Music Tectonics 2024 took place October 22 — 24.