Create Music Group

Enhanced Music, part of which belongs to Tritonal members Chad Cisneros and David Reed (pictured), has sold a 50% interest to Create Music Group. Photo Credit: LaetitiaX0

Six months after scoring a $165 million investment and doubling down on acquisition plans, Create Music Group has purchased a 50% stake in dance label and publisher Enhanced Music.

Flexpoint Ford-backed Create Music just recently disclosed its investment in Enhanced Music, which is based in London and says it’s home to “some of contemporary dance music’s most loved releases.”

Those releases have come from Matt Fax, Blonde Maze, Noise Zoo, and an array of others, according to Enhanced, which Will Holland founded about 17 years ago. Also operating genre-specific imprints like Enhanced Chill and Enhanced Progressive, Enhanced is said to possess compositional interests in “thousands of cuts” to boot.

Said cuts include works recorded by The Chainsmokers, Wiz Khalifa, Tiësto, and more, the involved parties communicated.

Unsurprisingly, these same parties opted against disclosing the precise financials behind their deal. However, they did indicate that Holland will keep on leading Enhanced as Create Music Group CEO Jonathan Strauss and SVP of global corporate development Eric Nguyen join the dance label’s board.

Addressing the transaction, Create Music VP of business development Adam Shomer touched on the continued commercial growth of Enhanced and dance itself, which has drawn a number of investments on the year.

“Will is a talented founder,” the NiftyTunes CEO Shomer weighed in, “and we are excited to partner with him to help accelerate Enhanced’s trajectory as a home for premier dance artists to grow and flourish.

“Enhanced is the perfect partner for CMG not only due [to] its consistent growth, but also the genre and one-stop rights synergies that fit perfectly within our strategic model,” concluded Shomer, whose company last month acquired UK label Ostereo.

All told, the Music for Pets owner Create is said to have been valued at $1 billion under the initially mentioned $165 million raise. Additionally, the nearly decade-old business now has more than 400 employees globally, per higher-ups.

Regarding the above-highlighted dance investments closed during 2024, BMG kicked off the year by taking interests in multiple Eurodance catalogs. Believe, for its part, bought 25% of Romania-based Global Records over the summer – and emphasized a not-so-subtle goal of “building a global leader in dance music.”

Plus, Armada Music’s dance-focused investment fund, BEAT, scooped up Amsterdam’s Cloud 9 Music (the publisher, that is; Warner Music Group went on to acquire the namesake label) in April before securing stakes in several well-known dance works the following month, to name a couple examples.