rednote download stats

Photo Credit: AppMagic

In the days leading up to the US TikTok ban, Americans have flooded Rednote, a similarly Chinese-owned app, with over a million downloads.

Chinese social media app Rednote, a platform similar to TikTok and Instagram, has surpassed 4 million downloads worldwide in the past week. And according to new press insights, Americans make up a quarter of that number.

Last week, with the US TikTok ban looming large, the Chinese-language app (called Xiaohongshu in China), saw 1,137,241 Americans downloading the app. That’s an astronomical leap from the previous week’s numbers, with just 36,619 Americans downloading the app. But the increase in so-called “TikTok Refugees” seeking an alternative home yielded an unprecedented 2,770% increase in downloads for Rednote.

Notably, this phenomenon is not exclusive to the United States, as downloads of Rednote have increased tremendously worldwide. The last week brought a total of 4,382,282 worldwide downloads for the app, with US (1,137,241) and China (869,778) leading the charge. Mexico (185,607), the UK (181,644), and Indonesia (179,394) round out the top five countries downloading Rednote in the past week, with Germany, France, the Philippines, Canada, and Italy below them.

Famous faces who have migrated to Rednote include TikTok stars Bella Poarch and Loren Gray, as well as singers Sabrina Carpenter and Selena Gomez.

Lemon8, an Instagram-like app also owned by TikTok-owner and Chinese parent company ByteDance, also saw an impressive uptick in downloads last week, with 2,024,640 worldwide. That’s a 50% week-over-week increase, with the majority of the downloads coming from the US. Meanwhile, Instagram saw an 11% month-over-month increase in global downloads with 63,624,139.

Interestingly, TikTok’s in-app purchase revenues dropped by 17% ($31 million) in January worldwide compared with December 2024. This is undoubtedly in part due to the impending US TikTok ban, though the data shows a global decrease not exclusive to the United States.