Bad Bunny Ends 2024 by Dropping the ‘Pitorro de Coco’ Music Video: Watch

Bad Bunny released the music video for his latest single, “Pitorro de Coco”, on Tuesday (Dec. 31), just as everyone is gearing up for the New Year’s Eve festivities.

The video, directed by Benito Antonio himself and Robinson Florian, features the Puerto Rican star decked out in a baby blue suit, sunglasses and a winter trapper hat, in a festively decorated marquesina — a space traditionally used for social gatherings in Puerto Rico. The setting is vibrant — with hung straw hats, candles around, an occasional woman that stops by to twerk and a sign that reads “Aquí te espero Boricua” (“I’ll wait for you here, Boricua”) — however, Benito’s demeanor seems a bit down.

“Another Christmas in which I asked you/ Another Christmas that you’re not here/ Happy New Year but not so happy/ You got a kiss at 12 o’clock/ And it wasn’t me who gave it to you,” he sings melancholically.

The single, released Dec. 26, taps into the holiday spirit, named after a festive Puerto Rican rum drink and set to a jíbara rhythm, a genre rooted in Afro-Caribbean tradition. “Pitorro de Coco” delves into themes of loneliness and nostalgia during the festive season, with an interpolation from a song from Chuíto el de Bayamón’s Música Jíbara Para Las Navidades; the track was produced by MAG, Tainy and La Paciencia, with heartfelt lyrics penned by Bad Bunny.

This release follows “El Clúb” and “Una Velita,” and continues Bad Bunny’s trend of holiday drops, including X100Pre on Christmas, YHLQMDLG on leap day, Las Que No Iban A Salir on Mother’s Day, and El Último Tour del Mundo on Thanksgiving.

The single will be a part of Bad Bunny’s upcoming album, Debí Tirar Más Fotos, set to release on Jan. 5.

Watch the video for “Pitorro de Coco” below: