Drake Accuses UMG & Spotify of Scheme to ‘Artificially Inflate’ Kendrick Lamar’s ‘Not Like Us’

Drake has initiated legal action against Universal Music Group and Spotify over allegations that the two companies conspired to artificially inflate the popularity of Kendrick Lamar’s “Not Like Us.”

In a filing Monday (Nov. 25) in Manhattan court, Drake’s Frozen Moments LLC accused UMG of launching an illegal “scheme” involving bots, payola and other methods to pump up Lamar’s song — a track that savagely attacked Drake amid an ongoing feud between the two stars.

“UMG did not rely on chance, or even ordinary business practices,” attorneys for Drake’s company write. “It instead launched a campaign to manipulate and saturate the streaming services and airwaves.”

Drake’s attorneys accuse UMG of violating the Racketeer Influenced and Corrupt Organizations Act, the federal “RICO” statute often used in criminal cases against organized crime. They also allege deceptive business practices and false advertising under New York state law.

The court filings are a remarkable twist in the high-profile beef between the two stars, which saw Drake and Kendrick exchange stinging diss tracks over a period of months earlier this year. That such a dispute would spill into business litigation seemed almost unthinkable in the world of hip-hop.

It also represents a stunning rift between Drake and UMG, where the star has spent his entire career, first through signing a deal with Lil Wayne’s Young Money imprint, which was distributed by Republic Records, and then signing directly to Republic.

Lamar, meanwhile, has also spent his entire career associated with UMG, first through the TDE imprint, which was distributed by Interscope, and more recently through his own company pgLang, which he licenses through Interscope.

In technical terms, Monday’s filing is not yet a full lawsuit, but a so-called “pre-action” petition — a procedure under New York law that aims to secure information before filing a lawsuit. Spotify declined to comment. UMG did not immediately return a request for comment.

This is a developing story, and will be updated as more information becomes available.