No, in most cases the direction of speaker cables does not affect the sound. Many audiophiles believe that a “break-in” period is needed to make the speaker and the cable work in harmony. The concept is that the speaker and the cable both have “molecular memory,” and they need time to get used to each other, similar to what happens when a person uses a new pair of shoes. However, there is no scientific evidence to back up these claims.
Some speaker manufacturers claim that polarity is important, and so they mark the positive and negative terminals on their speakers. But again, there is no proof to support these claims. The majority of A/V receivers have a test tone that lets you check the phase of the speaker. It’s a tone that you can use to make sure the highs and the lows of your speaker are in the same phase. The thing is, you can get the result both ways. The