Here’s How the Grammys Are Planning to Pivot on Their Feb. 2 Show
In their messaging, the academy is stressing the philanthropic angle.
Harvey Mason Jr., CEO, Recording Academy and MusiCares and Tammy Hurt, chair of the academy’s board of trustees, held a webinar on Wednesday (Jan. 15) to tell Academy members of their plans for the Feb. 2 show and other Grammy Week events.
Mason also released a press statement in which he explained the rationale for going forward. “We understand how devastating this past week has been on this city and its people,” Mason said. “This is our home, it’s home to thousands of music professionals, and many of us have been negatively impacted. So, after thoughtful consideration and multiple assurances from state and local elected leaders, public safety agencies and with support from our incredible artist community, we have decided to go ahead with the Grammy telecast and some select events. Grammy Week 2025 will not just be about honoring music, it will be about using the power of music to help rebuild, uplift and support those in need.”
The academy also released a revised (they used the term “condensed”) 2025 Grammy Week event schedule. As previously announced, the 67th Annual Grammy Awards telecast on CBS will continue to be held on Feb. 2, “but with a renewed sense of purpose: raising additional funds to support wildfire relief efforts and honoring the bravery and dedication of first responders who risk their lives to protect ours.”
The academy’s decision to go forward with the 67th annual Grammy Awards at Crypto.com Arena in Los Angeles, despite the wildfires that have devastated parts of the city, has been controversial.
Even before the Grammys announced plans to go on with the show, Lucas Keller, president and founder of Milk & Honey Management, announced that he was cancelling Milk & Honey’s popular Grammy party. “It would be tone deaf to celebrate and I hope all other companies will follow suit,” he wrote on his Instagram Story.
Many followed Keller’s lead. Just hours after the Recording Academy announced that it planned to go ahead with the telecast, Universal Music Group (UMG) announced it was canceling all of the company’s Grammy-related events, including its artist showcase and after-Grammy party, and will instead “redirect the resources that would have been used for those events to assist those affected by the wildfires.” Within 24 hours, Warner Music Group and Sony Music Entertainment had also canceled plans. BMG and Billboard also canceled party plans.
Many executives not based in Los Angeles expressed concern about taking up hotel rooms that may be needed by evacuees and planned not to attend.
In their messaging, the Academy is stressing the philanthropic angle. They note that each event on the schedule “will have a fundraising element.” Clive Davis’ & the Recording Academy’s legendary pre-Grammy gala – which most simply refer to as “Clive’s party” – has been rebranded for this year as Clive Davis’ & the Recording Academy’s Pre-Grammy Fundraising Event. The academy also made sure to include the word “charity” in the name of another of its most exclusive events — the MusiCares Persons of the Year Charity Gala.
The revised schedule for Grammy Week events is as follows:
- Friday, Jan. 31: MusiCares Persons of the Year Charity Gala honoring the Grateful Dead
- Saturday, Feb. 1: Special Merit Awards Ceremony & Grammy Nominees Reception
- Saturday, Feb. 1: Clive Davis’ & the Recording Academy’s Pre-Grammy Fundraising Event
- Sunday, Feb. 2: 67th Annual Grammy Awards Premiere Ceremony & Telecast
The academy statement also confirmed that other academy-sponsored Grammy Week events are not going forward as planned, as the organization focuses on its flagship events that it believes can raise the most money. “In order to generate maximum support not only for members of the music community but also for all those affected by the crisis in Los Angeles and the city at large, many events that traditionally make up Grammy Week have been canceled or repurposed,” the statement noted. Among the previously announced events that have been canceled for this year are the Producers & Engineers Wing celebration, the Black Music Collective’s event honoring Kirk Franklin and numerous events at Grammy House.
Since launching the Los Angeles Fire Relief Effort to Support Music Professionals last week, the Recording Academy and MusiCares have raised and pledged more than $2 million in emergency aid to music people affected by the wildfires.
This is the third time in the last five years that the Grammy telecast has been impacted by outside events. The 2021 and 2022 shows were both postponed due to the COVID-19 pandemic. The 2021 show was bumped from Jan. 31 to March 14. The 2022 ceremony was pushed all the way from Jan. 31 to April 3, and its location was moved to the MGM Grand Garden Arena in Las Vegas due to scheduling conflicts with the Crypto.com Arena.
The Recording Academy has yet to announce the host of this year’s Grammys. The announcement was expected last week, but has been delayed to avoid stepping on the news about whether the show was going to proceed or not. The announcement is expected soon.
The Recording Academy had first announced Feb. 2 as the date for this year’s telecast last May. Dates are not easy to move. For one thing, the Oscars, the oldest and most heavily covered awards show, are set for March 2.
The Grammy telecast will be produced by Fulwell 73 Productions for the Recording Academy for the fifth consecutive year. Ben Winston, Raj Kapoor and Jesse Collins are executive producers.
Beyoncé is the top nominee for the 67th annual Grammy Awards with 11 nods, followed by Charli XCX and Post Malone with eight nods each, and Billie Eilish and Kendrick Lamar with seven nods each. Final-round voting closed on Jan. 3 at 6 p.m. PT, so the outcomes will have been sealed for weeks before they are finally announced.
Link to the source article – https://www.billboard.com/music/awards/grammys-2025-show-pivot-la-wildfires-1235875371/
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