Spotify Tries Live Music Discovery Again with Bandsintown as a Partner
Spotify’s previous attempts at live music discovery didn’t work out too well. Now it’s rebooting the attempt with Bandsintown as its chosen partner for concert and festival discovery in-app. Here’s the latest.
Bandsintown listings will appear directly in the Spotify app, helping drive authentic discovery by making live tickets easily purchasable. Bandsintown estimates more than 150,000 concerts took place in 2023 compared to 2022—showcasing the growing competition in the live entertainment industry.
“Bandsintown is on a mission to help artists get discovered and sell out shows,” adds Fabrice Sergent, Co-Founder & Managing Partner of Bandsintown. “With Spotify on board, we are bringing artists and fans closer in a world where every show counts and every fan matters. The free Bandsintown for Artists platform gives those artists complete control over their data—which is piped straight to the Spotify app.
When artists link their Spotify profiles to Bandsintown and publish their live show dates, they can instantly amplify their reach through Spotify’s live event listings. These listings will show up on artist pages, the dedicated Live Events feed, and the Now Playing view.
“Our partnership with Bandsintown reinforces our commitment to help artists connect with and monetize their fanbases,” adds Jon Ostrow, Associate Director, Growth & Discovery, Live Events at Spotify. “With more concert listings and data directly sourced from artists, this integration gives artists more control to update their tour schedules on Spotify and ultimately improves the fan experience of discovering and purchasing tickets.
Spotify introduced the ‘Live Events Feed’ in 2022 as a way for music fans to find live music near them. That partnership replaced the in-house developed Concert Hub, instead sourcing listings directly from Ticketmaster, AXS, DICE, Eventbrite, See Tickets, and more. Now live music shows listed on Bandsintown will also populate this area, giving smaller musicians equal footing in concert discovery on the platform.
Link to the source article – https://www.digitalmusicnews.com/2024/02/13/spotify-tries-live-music-discovery-again-with-bandsintown/
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