SweetWater 420 Fest Finds New Venue for 2024

SweetWater Brewing Company has announced the relocation of its SweetWater 420 Fest event to a larger venue for 2024. In 2023, the festival downscaled from Centennial Olympic Park, which had hosted all presentations since the event’s 10th anniversary in 2014, to stage at Sweetwater Brewery. This year, for its 20th anniversary, the iconic Atlanta festival will move to its new location of Pullman Yards, a historical industrial complex currently re-fitted as a prestigious filming site and event space.

SweetWater 420 Fest’s new location comes with an expanded format, offering over 25 acts this year versus 20 last year. While this year’s artist lineup has not yet been released, 2023 featured some fan-favorites of the jam scene, including Shakey Graves, Pigeons Playing Ping Pong, Neal Francis and Doom Flamingo. Previous showings have featured stars well-suited for the holiday, such as Snoop Dogg, Widespread Panic, Joe Russo’s Almost Dead, Tedeschi Trucks Band and George Clinton & Parliament-Funkadelic. On the festival’s new location, Ty Gilmore, President of U.S. Beers for Tilray Brands, has stated, “420 Fest is back, and we’re gearing up to throw one of the biggest parties yet. In true SweetWater 420 Fest spirit, we’re bringing the hottest acts in music to the heart of the South’s craft beer revolution. We’re excited to start a new chapter for 420 Fest in partnership with Pullman Yards, which is the perfect venue for this beloved event.”

SweetWater 420 Fest will take place on April 20-21. Further information, including the artist lineup, charity partners, environmental workshops and vendors, will be unveiled in the coming weeks. Early bird tickets for the 2024 festival are available now.