Spotify Wrapped 2024

Photo Credit: Spotify

With Spotify Wrapped 2024 out now, everyone is exploring their year with music. Perhaps more interesting than individual stats however is how music consumption trends changed over the course of the year. Let’s take a peek.

To accompany the release of Wrapped 2024, Spotify spoke with John Stein, Head of North American Editorial, and Astrid Storm, Senior Project Manager, Global Editorial to spot trends among music consumption this year. The most surprising? Country is having its digital moment.

Superstars like Beyoncé and Post Malone have released successful albums in the genre this year, but break-out moment include releases from Dasha (“Austin”) and Shaboozey (“A Bar Song”). “[Shaboozey’s track] is on pace to crack a billion streams in less than eight months,” John Stein tells Spotify.

Meanwhile, Afro house has captivated audiences across the globe. The summer hit “Move” by Adam Port, Stryv, and Malachiii blends pop and Afro house and has managed to rack up more than 370 million streams to date. The Afro house genre is hitting mainstream alongside Afrobeats and Amapiano, which are exploding across the globe.

“We’re not seeing the massive influx of viral tracks as we have in past years,” notes John Stein. “What we are seeing is more dedicated fandoms emerge and create virality—Charli XCX’s BRAT summer meant that many tracks on her album had viral moments and lifespans beyond the release moment. In general, we’re seeing more depth of listening for artists and genres than flash-in-the-pan moments of the past few years.”

John continues saying that Gen Z’s openness to music from any place and time in history contributes to shaping the music landscape. “The fact that shoegaze, a genre that emerged out of the U.K. counterculture in the ‘80s could have so much influence on American teenagers in 2024 speaks to this. Shoegaze Now is one of the playlists where we’ve seen this discovery happen.”

So what’s on the docket for 2025? Expect to see more subgenres in 2024 for a diverse sound. “The monoculture will never be what it was, but people are still looking for points of connection—brat summer, the Eras Tour, “Not Like Us”,” Stein continues. “These moments that cut through will be bigger than ever in 2025 and look out for holiday listening to grow even more next year.”