Travis Scott Debuts ‘4×4’ Live, Merch Proceeds to Support Wildfire Response

Travis Scott appeared at the College Football Playoff National Championship halftime show on Jan. 20, where he debuted his new song “4×4” atop Atlanta’s Mercedes-Benz Stadium.

The performance at the Notre Dame and Ohio State game marked Scott’s first solo release since 2023’s Utopia and offered fans a glimpse of what’s to come from the chart-topping rapper.

The single, set to officially release on Jan. 24, will be accompanied by a philanthropic initiative. Scott announced that 100% of the net proceeds from special merchandise—a shirt and zip hoodie honoring Los Angeles’ first responders—will benefit Direct Relief’s California Wildfire Response Fund. You can pre-save at shop.travisscott.com. A CD single for “4×4,” also available for pre-order, will contribute to the same cause.

Performing on a custom stage built on the roof of Mercedes-Benz Stadium during the game’s halftime show, fans were treated to a preview of “4×4” following Scott’s teasing the debut on social media, in the lead-up to the performance.

In addition to his performance at the College Football Playoff National Championship, Scott previewed “4×4” during an appearance on WWE’s Monday Night Raw, which is set to become the official theme song for Raw.

Scott’s return to the spotlight follows a series of Billboard milestones. Utopia, his fourth consecutive No. 1 album on the Billboard 200, delivered some of his biggest hits to date and spent four consecutive weeks at No. 1 on the Billboard 200, marking the first hip-hop release to spend more than a single week atop the chart in over a year. The album’s tracks, including “Meltdown” featuring Drake (No. 3) and “Fe!n” featuring Playboi Carti (No. 5), dominated the Billboard Hot 100.

His previous album Astroworld spent multiple non-consecutive weeks at number one on the Billboard 200, making it one of the longest-running number-one rap albums of its decade. Back in 2020, Scott became the first artist to have three songs debut at number one on the Hot 100 in less than a year.

With “4×4” on the horizon, fans and critics alike are eager to see how the single will perform on the charts and whether it signals the arrival of his highly anticipated fifth studio album.

Scott’s philanthropic efforts join other artists supporting victims of the Los Angeles wildfires, with several participating in the FireAid benefit concert on Jan. 30. The star-studded FireAid lineup includes the likes of Billie Eilish and Finneas, Olivia Rodrigo, Gracie Abrams, Green Day, Gwen Stefani, Jelly Roll, Joni Mitchell, Katy Perry, Lady Gaga, Lil Baby, Pink, Red Hot Chili Peppers, Rod Stewart, Sting, Stephen Stills, Stevie Nicks, and Tate McRae.